The new way to stand out online

In this industry, everyone wants to be remembered. And it all starts with a name.

You've put a lot of thought into your company name. Now give it the domain name—or digital "address"—it deserves. Do it without compromising meaning, or tacking on extra hyphens and words that make it confusing and forgettable.

The American Society of Cinematographers is highlighting 8 media-specific domain extensions, otherwise known as "not-coms", to help you strengthen your online brand. Be meaningful, memorable and forward-thinking—and watch more doors open. These "not-com" extensions include:

What is a not-com
  • .movie
  • .productions
  • .camera
  • .media
  • .digital
  • .theater
  • .equipment
  • .lighting

Common Questions

What is a "not-com"?

Every domain name—the digital "address" or URL that tells people where to find you on the Internet—has a prefix and a suffix. Most people are familiar with suffix options such as .com and .net. These options have been around for some 30 years.

Today there are hundreds of new choices to help you create a domain name that is meaningful, memorable and searchable online. Choices such as .movie, .productions, .camera, .media, .digital, .theater, .equipment, and .lighting immediately tell people exactly what your business is all about. Some who've gotten in on the ground floor of this new trend include:

Why should I care about my domain name?

Your domain name is as valuable as your business card—if not more so. Success in the 21st century means having a strong digital presence, and that starts with a memorable domain name.

New "not-com" domain extensions immediately tell the world who you are and what you do in a way that .com and .net never could. Plus, since the "not-com" trend is still relatively new, you can seize a short and snappy domain name that several years down the road will likely be unavailable. Get in while availability is the best it will ever be.

Will I be found online with a "not-com"?

YES. YES. YES. Google has gone on the record stating that its search algorithm places no more weight on which word appears to the right or left of the dot. So when people are looking for a business like yours, it will appear in search results. Click here to learn more.

It's important to note that being found in online search isn't pegged solely to your domain name. It's one part of a bigger SEO algorithm that also factors in website content, social media shares, page load times and more.

I have a website. Won't I lose my Google love if I switch to a "not-com"?

Nope. You won't lose this valuable "love" if you follow this step-by-step guide: Migrating your domain and keeping your search engine love.

For feedback from companies who've done it, this article features tips from high-growth businesses that recently made the switch: The Great Migration: Why Established Companies Are Ditching Their 'Dot-Com' Domains.

Still skeptical? Watch this video, where more myths about "not-com" domains are busted.